Hello World! Welcome to the Boston Marketing and Demand Generation Blog. Some of you may have this site bookmarked. It would be great to hear from some of my old readers. I’ve taken a break from writing for a couple of years, but have some new thoughts on modern marketing, demand generation, and analytics that I’d like to share. I’m so excited to rebuild markgoloboy.com to start writing again.
Some of my early blog ideas that you should see pop up soon:
1) Behavioral Analytics – Move beyond Account Based Marketing and into Contact Based Marketing.
2) Demand Generation for Enterprise Accounts – Expanding your footprint in large accounts.
3) New Analytic Tools and Techniques for 2016 – Use the latest technology to solve your modern marketing challenges.
I’m also working on blog look and feel and will be posting a selection of articles from the old Boston Data, Technology, and Analytics blog. Please stay tuned for more!