Comments for Boston Data, Technology & Analytics Blog by Mark Goloboy http://www.markgoloboy.com Commentary on Data Governance, Marketing Technology and Web Analytics. Sun, 05 Feb 2012 23:24:37 +0000 http://wordpress.org/?v=2.7.1 hourly 1 Comment on Five New Ideas From 2010 MIT Information Quality Industry Symposium by R.N.Venkateswaran http://www.markgoloboy.com/2010/07/15/five-new-ideas-from-2010-mit-information-quality-industry-symposium/comment-page-1/#comment-13736 R.N.Venkateswaran Mon, 09 May 2011 02:54:46 +0000 http://www.markgoloboy.com/?p=331#comment-13736 It was a nice round up, Mark. I'm surprised that "information Quality" and not "Data Quality" is now in vogue. Have we forgotten the DIKW quartet? So are we going to talk of "Information Mining" in place of "Data Mining"? Does BI have any relevance sans data quality? I fully agree with you that "This is somewhere between a more highbrow way of marketing ourselves, and snobery". Another point about 60-90% of Operational Data is Valueless". As you've rightly observed, operational data are operational necessity, to the transaction processing systems.But as I've said earlier, data mining sans operational data can be a disaster. (Call me Venkat for short) It was a nice round up, Mark. I’m surprised that “information Quality” and not “Data Quality” is now in vogue. Have we forgotten the DIKW quartet? So are we going to talk of “Information Mining” in place of “Data Mining”? Does BI have any relevance sans data quality? I fully agree with you that “This is somewhere between a more highbrow way of marketing ourselves, and snobery”.
Another point about 60-90% of Operational Data is Valueless”. As you’ve rightly observed, operational data are operational necessity, to the transaction processing systems.But as I’ve said earlier, data mining sans operational data can be a disaster.
(Call me Venkat for short)

]]> Comment on 10 Things I Learned at Sales 2.0 Boston by Andy http://www.markgoloboy.com/2010/07/02/10-things-i-learned-at-sales-20-boston/comment-page-1/#comment-6513 Andy Sat, 28 Aug 2010 23:42:52 +0000 http://www.markgoloboy.com/?p=320#comment-6513 Good info - I was interested in Sales 2.0 conferences, but the more I looked into it the more I realized what it doesn't say up front - it's a very vendor-driven event and it seems like there's very little that doesn't somehow promote salesforce.com. That should probably be communicated early on, as it seems at first as if it's a completely theoretical and best-practices type of event. Good info - I was interested in Sales 2.0 conferences, but the more I looked into it the more I realized what it doesn’t say up front - it’s a very vendor-driven event and it seems like there’s very little that doesn’t somehow promote salesforce.com. That should probably be communicated early on, as it seems at first as if it’s a completely theoretical and best-practices type of event.

]]> Comment on Five New Ideas From 2010 MIT Information Quality Industry Symposium by Dylan Jones http://www.markgoloboy.com/2010/07/15/five-new-ideas-from-2010-mit-information-quality-industry-symposium/comment-page-1/#comment-5940 Dylan Jones Fri, 16 Jul 2010 06:23:02 +0000 http://www.markgoloboy.com/?p=331#comment-5940 Great round up Mark, wish I could have been at this one. Regarding the data quality vs information quality debate, more than 3 times as many people are searching online in engines like Google for advice about data quality as opposed to information quality. Most expert authors and practitioners label their publications with the term "data", not information (I accept there are the odd exceptions). I prefer to start at the bottom of the pyramid, most companies have abysmal data, that's where I'll continue to focus my attention. Once we've resolved that, and as I'm sure you'll agree, we have some way to go - then perhaps I'll shift the focus on to information, knowledge, wisdom etc. I also agree with your last point. I saw this all the time in the data migration projects I consulted on, my first job was to convince the business to let go of much of their data because in most cases it had little value strategically or operationally but it certainly introduced hidden costs that were substantial. Nice round-up Mark. Great round up Mark, wish I could have been at this one.

Regarding the data quality vs information quality debate, more than 3 times as many people are searching online in engines like Google for advice about data quality as opposed to information quality.

Most expert authors and practitioners label their publications with the term “data”, not information (I accept there are the odd exceptions).

I prefer to start at the bottom of the pyramid, most companies have abysmal data, that’s where I’ll continue to focus my attention. Once we’ve resolved that, and as I’m sure you’ll agree, we have some way to go - then perhaps I’ll shift the focus on to information, knowledge, wisdom etc.

I also agree with your last point. I saw this all the time in the data migration projects I consulted on, my first job was to convince the business to let go of much of their data because in most cases it had little value strategically or operationally but it certainly introduced hidden costs that were substantial.

Nice round-up Mark.

]]> Comment on 10 Things I Learned at Sales 2.0 Boston by Doug Schmidt http://www.markgoloboy.com/2010/07/02/10-things-i-learned-at-sales-20-boston/comment-page-1/#comment-5851 Doug Schmidt Tue, 06 Jul 2010 22:54:21 +0000 http://www.markgoloboy.com/?p=320#comment-5851 Excellent idea on changing the name from Sales 2.0 to Sales & Marketing 2.0. One way to create evolutionary changes is to share info, partner and allign with other companies in the CRM, Sales 2.0 and Marketing 2.0 Ecosystem. No one person or company knows it all. Excellent idea on changing the name from Sales 2.0 to Sales & Marketing 2.0. One way to create evolutionary changes is to share info, partner and allign with other companies in the CRM, Sales 2.0 and Marketing 2.0 Ecosystem. No one person or company knows it all.

]]> Comment on Data Governance for the Executive Level by Dylan Jones http://www.markgoloboy.com/2009/11/01/data-governance-for-the-executive-level/comment-page-1/#comment-3855 Dylan Jones Tue, 03 Nov 2009 09:36:13 +0000 http://www.markgoloboy.com/?p=255#comment-3855 Mark - excellent advice as ever. What I love about your posts is the insiders perspective. You're not quoting from methodologies or text books, it's "warts and all" experience. Totally agree with your comments about widening your support group. I've seen a lot of personal crusaders, hell I was one once, and it can all fall apart if budget cuts are looming with no-one to fight your corner. I get your point about revenue. Shareholder perception is often impacted by falling revenues so it pays to protect this but I do think the cost reduction ticket is an evergreen driver to focus on. If executives are witnessing budget cuts anything you can do to strengthen their finances will surely be popular and sometimes revenue generation can take a long time and a convoluted path to flow back into the domain of the executive. My only other addition to this would be to have several presentations of varying length so you can get to the point as quickly as 3 minutes if required. Sure, have the stats and evidence to dig deeper if required but I've sat in on a lot of these type of presentations which just labour on and present way too much information. You need to have that killer hook that can be delivered in the corridor, at the watercooler, anywhere you meet senior sponsors. Also, really like your point about having data governance focus on one mission critical problem as opposed to just being some blanket methodology which can sometimes get diluted at exec level. Great content Mark, always look forward to your posts landing in my Inbox. Mark - excellent advice as ever.

What I love about your posts is the insiders perspective. You’re not quoting from methodologies or text books, it’s “warts and all” experience.

Totally agree with your comments about widening your support group. I’ve seen a lot of personal crusaders, hell I was one once, and it can all fall apart if budget cuts are looming with no-one to fight your corner.

I get your point about revenue. Shareholder perception is often impacted by falling revenues so it pays to protect this but I do think the cost reduction ticket is an evergreen driver to focus on. If executives are witnessing budget cuts anything you can do to strengthen their finances will surely be popular and sometimes revenue generation can take a long time and a convoluted path to flow back into the domain of the executive.

My only other addition to this would be to have several presentations of varying length so you can get to the point as quickly as 3 minutes if required. Sure, have the stats and evidence to dig deeper if required but I’ve sat in on a lot of these type of presentations which just labour on and present way too much information. You need to have that killer hook that can be delivered in the corridor, at the watercooler, anywhere you meet senior sponsors.

Also, really like your point about having data governance focus on one mission critical problem as opposed to just being some blanket methodology which can sometimes get diluted at exec level.

Great content Mark, always look forward to your posts landing in my Inbox.

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